Florencetown is a deep-rooted tour operator in the historical center of Florence, but year after year our company has been dedicated to creating a strong infrastructure to efficiently support all services provided in each destination. Starting from our first office in Florence, we can count today on multiple locations and infrastructure in Italy: corporate headquarters in Rome and Florence, tourist hubs and cooking schools and more to come in the future.
In 2013 we rent a space in the city center of Florence right behind the Palazzo Vecchio, than moved in Piazza Mentana in 2020, just next to the Booking Office. Here we store our city bikes, mountain bikes and e-bikes.
Our Transportation Department is the secret to our efficient logistics. Based in the Chianti area, this department manages all small groups and private tours, including maintenance and shuttles. Our fleet includes Mercedes Minivan and Minibus (and well-groomed drivers for the best service available on the market), 1 Luxury Land Rover Defender and a fleet of original Vespas and electric models.
Back in 2010 we acquired our first cooking class studio in Florence, still running smoothly today, expanded into 3 different areas. This location near the Central Market of Florence allows our guests to easily stroll by in the morning to smell and select the fresh ingredients used in our classes. The cooking classes represent today a flourishing enterprise and segment of our business with opening of cooking schools in Milan, Palermo and Rome.
In 2017 Florencetown invested in the Tuscan countryside purchasing an historical hamlet dating back to the 1500s. After a complete restoration, we are proud to say that today Relais Villa Olmo is a deluxe retreat where Tuscany’s authentic charm blends with world-class service and facilities. Comprising a variety of hospitality solutions, a panoramic swimming pool, carefully groomed garden, organic vegetable garden and premium wine cellar, and, at its heart, the unique Diadema Wine Bar and Restaurant, Relais Villa Olmo provides each guest with the privileges of a stay in a golden-age Tuscan countryside mansion.