Born in Florence in 2006, Florencetown was built on a single belief: that the best way to experience this city — and the extraordinary region surrounding it — is through people who truly know and love it, working with passion with the highest quality standards. We started with a bike, a few passionate guides, and an idea that was radical at the time: that travelers didn't want to just see Florence, they wanted to feel it. Nearly two decades later, that belief still drives everything we do — every tour we design, every guide we train, every moment we craft in the streets, cooking schools, and hillsides of Tuscany.
Leading the Way in Italian Experiences
Since 2006, Florencetown has been at the forefront of high-quality tourism, offering authentic experiences across Italy. We were among the first to recognize the potential of a market eager for more than sightseeing, anticipating the needs of travelers who truly wanted to live and feel the places they visited.
Here are some of the key milestones that have defined our growth, shaped our approach, and marked the evolution of Florencetown’s journey in creating authentic Florence & Tuscany experiences.
First to offer a regular bike tour of Florence
First to open the world famous “Vasari Corridor” tour to the general public
First to offer regular cooking classes in Florence and Tuscany
First Italian Tour Operator to found its own Cooking School, in 2008. The school is today a flourishing enterprise and counts 4 locations in Florence, Rome, Milan, Palermo
First Vespa tours in Tuscany
First to offer regular boat tours on the Arno River
First to create a Chianti tour by e-car Fiat Topolino
Tourism is not a hobby. Because it has a deep impact on our territory, culture and people it needs to be handled by professionals. Only experienced qualified pros can provide memorable and authentic experiences while safeguarding and protecting the local heritage and environment We produce all of our tours in-house, firsthand. This allows us to have full control on the quality, safety and overall logistics of each single experience. We’ve always introduced our company using the 3 words we love best: Authenticity, Innovation, Very High Quality.
Our key assets
Florencetown is a deep-rooted tour operator in the historical center of Florence, but year after year our company has been dedicated to creating a strong infrastructure to efficiently support all services provided in each destination. Starting from our first office in Florence, we can count today on multiple locations and infrastructure in Italy and more to come in the future, in order to maintain complete control over every step of the experience — ensuring seamless operations, consistent quality, and authentic, high-level service.
Offices and Locations
Headquartered in Florence and Rome, we operate offices and retail locations across Italy — all the way down to Sicily.
Our in-house Cooking Schools in Florence, Rome, Milan, and Palermo, directly managed by Florencetown, offer hands-on experiences that bring authentic Italian culinary culture to life for every guest.
Transportation and museums
Since our first Vespas in 2008, our company-owned fleet has grown to over 100 vehicles, ranging from minibuses and vans to electric Fiat Topolinos.
From Florence to Palermo, our connections with Italy’s leading museums unlock exclusive entrances and priority access, including places where tickets are rarely available.
TEAM
Nice to meet you
The Florencetown team stands out by emphasizing the significance of Human Resources and collective growth. We have a firm belief in the value of our staff: at the core of our company, we have assembled a team of top-notch professionals, and we exclusively collaborate with officially certified tour guides and fully licensed tour drivers.
