Long-standing expertise and creativity, deep knowledge of our destinations and, above all, 100% reliability.
That’s what Florencetown is all about. Since 2006 Florencetown is synonymous of high quality tours: our diversity from other companies lies in our distinct originality and top quality standards.
From our expertise as a tour operator in Florence and Tuscany, we decided to extend our model nationwide, embracing all the major Italian destinations in our offer and we do it as Towns of Italy, starting from 2022!
Leading the Way in Italian Experiences
Since 2006, Florencetown has been at the forefront of high-quality tourism, offering authentic experiences across Italy. We were among the first to recognize the potential of a market eager for more than sightseeing, anticipating the needs of travelers who truly wanted to live and feel the places they visited.
Here are some of the key milestones that have defined our growth, shaped our approach, and marked the evolution of Florencetown’s journey in creating authentic Italian experiences.
First to offer a regular bike tour of Florence
First to open the world famous “Vasari Corridor” tour to the general public
First Vespa tours in Tuscany
First to offer regular cooking classes in Florence and Tuscany
First Italian Tour Operator to found its own Cooking School, in 2008. The school is today a flourishing enterprise and counts 4 locations in Florence, Rome, Milan, Palermo
First to offer regular boat tours on the Arno River
First to create a Chianti tour by e-car Fiat Topolino
Tourism is not a hobby. Because it has a deep impact on our territory, culture and people it needs to be handled by professionals. Only experienced qualified pros can provide memorable and authentic experiences while safeguarding and protecting the local heritage and environment We produce all of our tours in-house, firsthand. This allows us to have full control on the quality, safety and overall logistics of each single experience. We’ve always introduced our company using the 3 words we love best: Authenticity, Innovation, Very High Quality.
Our key assets
Florencetown - powerd by Towns of Italy is a deep-rooted tour operator in the historical center of Florence, but year after year our company has been dedicated to creating a strong infrastructure to efficiently support all services provided in each destination. Starting from our first office in Florence, we can count today on multiple locations and infrastructure in Italy and more to come in the future, in order to maintain complete control over every step of the experience — ensuring seamless operations, consistent quality, and authentic, high-level service.
Offices and Locations
Headquartered in Florence and Rome, we operate offices and retail locations across Italy — all the way down to Sicily.
Our in-house Cooking Schools in Florence, Rome, Milan, and Palermo, directly managed by Florencetown, offer hands-on experiences that bring authentic Italian culinary culture to life for every guest.
Transportation and museums
Since our first Vespas in 2008, our company-owned fleet has grown to over 100 vehicles, ranging from minibuses and vans to electric Fiat Topolinos.
From Florence to Palermo, our connections with Italy’s leading museums unlock exclusive entrances and priority access, including places where tickets are rarely available.
TEAM
Nice to meet you
The Florencetown team stands out by emphasizing the significance of Human Resources and collective growth. We have a firm belief in the value of our staff: at the core of our company, we have assembled a team of top-notch professionals, and we exclusively collaborate with officially certified tour guides and fully licensed tour drivers.
Work with us
Florencetown believes the only difference is in the human touch. We care about our customers so we have developed programs to increase our staff members’ skills.The heart of our company is made up of the best professionals we can hire, therefore we are proud to have a proper Human Resources department.